The Growth Model

How Much Money Can You Make?

How the Model Works

As an illustration, the model uses a hypothetical example -  the Fictional Golf and Country Club (FGCC) with a six month golf season. You, of course, should input the numbers that apply to your club.

FGCC has 500 member families. There are 1500 potential golfers (husbands, wives, and juniors). But there are only 500 active golfers.

The model covers four “revenue streams”:

• Lessons

• Clinics

• Driving Range

• Tournaments

Golf shop revenue is generally a big part of a head pro’s income. But that is a more complicated model. I plan to address the golf shop model in a future issue of the Golf Pro Advisor.

This model assumes that a certain percentage of Active Golfers will take lessons and clinics, spend time on the range, and play in tournaments. Key “performance drivers” are:

• Active Golfers - Number of active golfers

• Participation -  % of active golfers taking lessons, participating in clinics etc. (Participating members)

• Frequency - Number of lessons, clinics etc per participating member per month

• Fee - Average lesson fee, average clinic fee etc.

Here are FGCC’s performance drivers, based on 500 active golfers: